Pavlok

Email Marketing
Copywriting
Content Marketing

Pavlok is a behavioral technology company that makes

aversion therapy wearables to improve habits.

Summary

My Role

Oversee the blog on WordPress and email marketing on Klaviyo. Copywriting for website and Amazon+ content.

Projects

Pavlok Blog

Launched new blog, oversee

daily performance and growth.

KPIs
  • 32% MoM growth
  • 4.4k MoM sessions
View Blog
Website Copy

Lead copywriter for all

website landing pages.

KPIs
  • 9.7% Conversion Rate
  • 2.5% CTR
View Website
Product Launch

Crafted email sequences that

raised $300k+ on Indiegogo.

KPIs
  • 46% open rate
  • 8.9% CTR
  • 1.4k conversions
Newsletters

Write newsletters 3x/week

including purchase flows.

KPIs
  • +98% open rate
  • +20% CTR
  • +10% order rate
Email Flows

Increased conversions via

optimized nurture flows.

KPIs
  • 40.2% open rate
  • +50% CTR
  • +18% order rate
eBooks
NY’s Resolution Guide
View eBook
Quit Smoking Guide
View eBook
Amazon+ Content

Superpowers, activated.

Wake up your willpower and break on through to the ultimate you.

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